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New White Paper
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Download Now 🌱 New White Paper 🌱
How Brands Can Integrate Nutrient Density for Top-line Growth
ENGAGING CONSUMERS ON REGENERATIVE AGRICULTURE
Companies with existing regenerative agriculture projects and goals are not yet engaging consumers on the benefits for nutrition in products from regenerative agriculture practices.
The white paper outlines the business case and consumer interest for doing so in support of their overall regenerative agriculture programs.
It also outlines the role of key departments like marketing, quality, and legal in decision making for on-pack messaging to consumers.
What will you learn?
✓ The link between nutrition in food and regenerative agriculture
✓ The existing regulations for claiming nutrition related to regenerative agriculture
✓ The steps to carry nutrition outcomes onto consumer-facing packaging in a way that will help their purchase decisions
✓ The available third-party Regenerative Agriculture certifications
✓ The four key barriers that lead to brands to shy away from messaging on nutrient density with consumers
Watch Now
Watch the webinar recording where we share details on the newly released White Paper focusing on how brands can utilize existing systems to establish the connection between regenerative agriculture and nutrition in the minds of consumers.
Supporting Consumer Research
How Does the Nutrient Density Alliance Define Regenerative Agriculture?
Within the white paper, Regenerative Agriculture (RA) is defined broadly as a program with 3rd party validation around soil-centric and agroecological principles, with acknowledgement that Indigenous Practices are being resurfaced in commodity agriculture via RA. Third-party verification should be used to confirm field-level metric outcomes of soil organic matter or provide an on-pack certification.
The Science on the Link Between Soil and Nutrition is Clear
Detailed studies with significant references and aggregated information can be found at:
Database of the Coalition of Health Professionals for Regenerative Agriculture
Regenerative Agriculture and Human Health Nexus Literature Review
Food Animal Concerns Trust (animal based, not in scope for this paper)
The paper was drafted with both large and small food companies in mind. It is meant for inter-departmental alignment within companies on the business case for nutrient density tied to their regenerative agriculture program. For small companies without in-house resources it is meant to guide the choice of a laboratory, representative sampling program, and understanding which resources should be consulted for any on-pack communication with consumers.
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